New Braunfels is located at 29°42'10" North, 98°7'27" West (29.702778, -98.124167).
According to the United States Census Bureau, the city has a total area of 29.40 mi2 (76.14 km2). 29.25 mi2 (75.75 km2) of it is land and 0.15 mi2 (0.39 km2) of it is covered by water. The total area is 0.51% water.
New Braunfels is located in the Central Standard Time (CST) timezone, GMT-06:00. It observes Daylight Saving Time (DST).